Business To Business Article Marketing Computer Software Web Tips Guide
Business To Business Article Marketing To Attract More Customers To Your Products And Services
By Calista Joyner
Business buyers are different than traditional consumers. The
business buyer from a government organization, corporation, resale
facility or institution doesn’t want to hear your cute slogans
or watch babies and puppy dogs paraded across the TV screen in
a cheap attempt to win your loyalty.
He doesn’t want oversimplified hype or blatant calls to action
without concrete reasons why he should act. The business buyer
expects more research, more relevant news, more examples of product
application and more descriptions of the features.
Making The Effort To Win Business Customers
If your prices are higher than the competition, he wants to know
why you offer more value than the next guy. He anticipates a series
of copy designed at winning him over, such as brochures, newsletters,
pamphlets, emails, ads, presentations, mailers and article submissions.
Mark Toner, advertising manager for Amano, a manufacturer of
computerized time-clocks, explains: "In high-tech direct
mail, the key is to educate the prospect." This can be done
through business to business article marketing.
Marketing Your Brand On Social Networks
Social networking has emerged as a valuable tool for brand building.
Many of the most successful brands use business to business article
marketing published on sites like Facebook and Myspace to enhance
their image and separate themselves from the competition.
According to a 2009 survey conducted by Razorfish, an internet
marketing firm, "brands with an online presence were overwhelmingly
likely to have had a measurable influence on whether consumers
or businesses purchased products from them." Most people
decided to "follow" or "friend" the business
and make a purchase to gain access to exclusive discounts or other
promotional offers.
Announcing Special Offers Online
Moreover, "Nearly two-thirds of respondents told Razorfish
that their first purchase from a brand had been as a direct result
of their experience with the brand in an online environment,"
the survey stated. Therefore, article promotion should center
on announcing these special offers.
Another important reason to add business to business article
marketing to your overall strategy is the undeniable truth that
search marketing is still generating the bulk of business-to-business
leads.
Smarter Online Marketing
The 6th Annual B2B Marketing Benchmark Report 2009-2010 (conducted
by Marketing Sherpa) sums it up by saying, "During the most
difficult economic times that the search marketing industries
has seen in its decade-long life, search marketers are more relevant
than ever.
The Web itself is getting ‘smarter.’ Web 1.0 was mostly static
with publishers communicating to consumers. Web 2.0 is two-way,
with consumers talking back to publishers. Web 3.0 uses information
from the consumer to tailor the experience to individuals."
Attracting Customers With Keywords
A true article marketing expert understands current trends, make
a review of their options and knows just how to use programs that
analyze online article submissions to see what keywords bring
traffic to a website, as well as what keywords bring business
owners who are most ready to buy, what messages are bringing in
the most targeted traffic, what messages are scaring people off
and where are they going and what are they looking for once they
leave the site without buying.
A great business-to-business campaign begins with a well-designed
website. Within moments, a business owner should be able to find
the "About Us" page, the "Contact" page, the
pricing/package page and links to additional information if need
be. (This is where content article marketing comes in!)
Reaching A Broader Audience With Article Submissions
In addition to having business to business article marketing
appear right on your homepage, you can also submit articles to
third party publishing sites and affiliate networks to reach a
broader audience. These articles will be optimized for search
engine friendliness, so anyone looking for something via Google
has the opportunity to be redirected to your homepage.
The best part about article promotion is that you can test the
waters with several different messages, keywords or angles and
then track the results using analytic software to see which campaigns
are producing the most sales. A SEO/article marketing professional
should be able to do all of this for you.
About the Author:
Calista Joyner has written a number of articles on Computers, Online Marketing and Internet Security Software including
How To Use Article Marketing,
Marketing With Articles,
CPA Affiliate Marketing,
Blog Money,
Computer Spyware Removal,
Advertising Solution.
Keep a lookout for more of her articles on this website.
Did You Know This About Article Marketing?
If you are writing or buying articles for your business or website
you need to have a sound strategy. You cannot use just any article.
You need one that fits your particular needs unless you are mass
selling them.
Even then you still need a sound article marketing strategy.
The wrong strategy will see you wasting your time and money. The
right one will help you out immensely and give you a sense of
accomplishment and perhaps even some extra money. Everyone could
use some of that.
|
