Marketing Article Computer Software Web Tips Guide
Marketing Article With New Relevant Information
By Calista Joyner
Anyone who spends a fair amount of time reading online, knows
there is a wealth of horrible articles out there! Some are nothing
more than blatant sales copy, over-hyping a poor product.
Other articles seem to tell readers nothing at all really, but
are mere vehicles for a link to another page. Countless articles
use poor grammar, and are riddled with spelling mistakes and inconsistencies
of speech.
It’s enough to make anyone crazy! Since the article submission
phenomenon appeared in the late nineties, just about every small
business owner thought, "Write? Submit articles? I can do
that."
Real Writers Shine Online
Unfortunately, not everyone is blessed with a writing talent.
That leaves a lot of room for the real stars to shine online.
If you have what it takes, then read on to see what makes a good
marketing article. If you are unsure about your abilities, then
you should review your options, hire a professional copywriter
and look for the following criterion in their work.
To understand what makes a good marketing article, you must first
consider the similarities and differences between writing for
print publications and writing for online mediums.
Offline And Online Articles
Magazines and newspapers have hundreds or thousands of subscribers
who will flip through the pages each week or each month, regardless
of what’s there. Headlines can be witty and coy. On the other
hand, internet marketing articles need to seek out an audience
by using more direct headlines to attract search engine attention.
Magazine and newspaper articles often have to write to certain
editorial standards, with advertisers in mind. Online writing
instead appeals directly to the readers, aiming to inform them,
which will ultimately make them feel more comfortable with upcoming
purchasing decisions.
Five Hundred Words With Short Paragraphs
The attention span also varies greatly with print versus online
writing. While someone may read 5,000 words in a magazine, 500
words is a more appropriate length for internet copy -- and paragraphs
should be shorter, rather than longer.
Every good marketing article uses keywords that target business-related
terms typed into the search engines. According to a 2008 ComScore
Study, there are six basic ways people will find a business; search
engines (31%), the phone book (30%), internet directories (19%),
Google or Yahoo Local search sites (11%), newspapers/magazines
(3%) and social media sites (1%).
New Information With Keywords
As you can see, article marketing strategies must focus on finding
what keywords people are searching for and filling out pages at
the online phone book sites like www.whitepages.com,
www.yellowbook.com
and www.superpages.com.
To find the best keywords, you can check out the free article
marketing tool at
www.adwords.google.com.
Lastly, your marketing article should provide new information
in an entertaining way. To do this, you should be scanning Google
news headlines or other blogs to see what people are talking about.
Attracting A Target Market
For example, if you are selling digital cameras and you hear
a report that people are cutting back their spending on consumer
electronics due to the recession, then you might want to write
an article about "cheap digital cameras" or "inexpensive
cameras" to draw in that target market.
If people seem to be interested in "product safety"
or the "green revolution," try to relate your products
or services to those topics. The best free articles have an engaging
tone and use second-person narrative to actively engage the reader.
You may also choose a more detached, professional-sounding third
person perspective, but rarely should first person "I/my"
be used.
About the Author:
Calista Joyner has written a number of articles on Computers, Online Marketing and Internet Security Software including
How To Use Article Marketing,
Marketing With Articles,
CPA Affiliate Marketing,
Blog Money,
Computer Spyware Removal,
Advertising Solution.
Keep a lookout for more of her articles on this website.
Did You Know This About Article Marketing?
Anyone can sit down at a computer and hammer out an article.
But not everyone can sell that article or make it interesting
enough for someone else to read. That is the real key to writing
or buying articles on the internet.
It has to be interesting and be written in a manner that anyone
can read it and understand it. If you intend to get into the article
business you need the right article marketing strategy behind
you. You need a proven system for making money and getting the
recognition you want.
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