Marketing With Articles Computer Software Web Tips Guide
Marketing With Articles To Attract Visitors To Your Site
By Calista Joyner
Marketing with articles is a well-known technique for helping
websites gain ground in the search engines. However, not everyone
is particularly adept at this sort of marketing.
First of all, you’ll need to know what sort of copy sells, how
many words to use, where to get keywords that people are searching
with at Google and what density level should be chosen for your
keywords.
Secondly, you’ll need to know what to do with that finished
copy. Will you submit your articles to article directory sites,
create internal pages on your website or publish with an affiliate
partner? Lastly, you’ll need to know how to review your
options and use links to track back to your page, to be most efficient.
A Case Study
In one case study, a business owner created a 25-page niche website,
with each inner page created around one target keyword phrase,
for which a promotional article was created.
Each article (including back-links in the "About the Author"
resource box) was also submitted to directories like www.ezinearticles.com
and www.goarticles.com.
He also got linked up with an affiliate network of 10,000 sites
that trade one-way back-links as well.
Rewarded With Traffic To Your Site
After eight months, there were 2,600 unique visitors and 650
returning visitors each month. This number continued to grow steadily
to 5,315 in August and earned the owner $180/month in revenue
through AdSense. As you can see, article business marketing really
works!
Another case study found that www.ezinearticles.com
is the leader in sites that focus on article submissions. A copywriter
noted that the 199 articles he wrote for a client received 387,845
views on this marketing with articles site.
Getting A Financial Return
With an average of 15,000 visits per month and 2,500 ad clicks
per month, the return on investment was around $1,300 - $1,500
for this client. All the other directories gained about 2,000
views in total or didn’t provide statistics.
Within a few months of marketing this way, the copywriter’s clients
broke even on their investments and began enjoying the steady
stream of traffic. Some people purchased directly, while others
clicked on ads to bring in revenue for the site owner.
Marketing with articles should be done with care. It is recommended
that articles do not directly promote a particular website (unless
it’s a press release article). Thorough research should be conducted
prior to writing, so readers will get fresh, up-to-date insights.
Spelling and grammar should be impeccable.
Manual Submissions Are Ideal
As stated in the Ezine guidelines, articles should be 450 - 500
words in length. Keyword density shouldn’t be more than 2.55%.
Submission of the articles should be done manually, not with automated
tools.
Ideally, a company with experienced SEO experts and copywriters
will be hired to get the job done right, freeing you the time
you need to focus on sales.
About the Author:
Calista Joyner has written a number of articles on Computers, Online Marketing and Internet Security Software including
How To Use Article Marketing,
Article Writing,
CPA Affiliate Marketing,
Blog Money,
Computer Spyware Removal,
Advertising Solution.
Keep a lookout for more of her articles on this website.
Did You Know This About Article Marketing?
Writing articles for a living can be quite rewarding. But it
can also be quite frustrating. You have all of these great ideas
and articles stored on your computer but you do not know how to
get them out to the public.
Take a deep breath and relax because it is actually quite easy
if you have the right article marketing strategy or guide on your
side. It is not going to immediately bring results the first day
but if you stick with the right program or software you can find
real money on the internet.
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