Search Engine Optimization Google Computer Software Web Tips
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Search Engine Optimization Google Friendly For Increased Traffic
By Joel Wannamaker
It seems odd that just a decade ago, a little company called
"Google" didn’t even exist, let alone having people
scramble to make their websites search engine optimization Google
friendly.
Now, not only is Google a household name around the world, it
has also moved into first place among major search engines and
it wields considerable power in the lives of those who seek to
make their living online.
Playing by the rules of Google search engine optimization has
become a real speciality for some marketers, and those who have
gone against the rules have ended up losing significant business.
Reasons For Success Of Google
One of the reasons for Google’s success, and their power in the
search engine world, is that the founders set out to take on the
major search engines by focusing and refining the technology behind
the Google search engine in order to better understand what the
surfer was looking for and deliver better search results than
their competitors.
There is no doubt that their master plan worked out and at this
point Google searches account for more than 60% of all the searches
done online, which means that the other major search engines share
the other 40% of searches.
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These numbers have certainly given Google the power to influence
the search engine industry and given webmasters motivation to
be sure to make search engine optimization Google style a top
priority.
Google Sends Out Spiders To Crawl The Web
The primary way that Google compiles the results that they show
when a search is done is by the use of "spiders" that
go out and crawl the web. Two of the things that gets positive
attention from the Google spiders are quality inbound linking
and quality content.
For a good Google search engine optimization of your site, it
will be helpful to have good quality links that point to your
site from other relevant websites. The weight of these links varies
depending on the quality of the sites that link to you, if you
have text links, as opposed to links off banner ads for instance,
and also the quality of the text that surrounds your link, as
well as the page rank of those sites.
Good Quality Content And Delivers Value To The Visitor
Google also has a complex algorithm it uses to check the text
of your pages to see if it is good, readable, quality content,
or if is a mass of gibberish that is nothing more than a page
full of keywords that don’ even comprise full and complete sentences.
Having good quality content that delivers value to the visitor
is a primary key to search engine optimization Google style.
Some people will say that your meta description, title and keywords
are of utmost importance to rank well with Google, and they might
have been true in the past, but these things do not carry as much
weight as they used to. Of course having appropriate keywords
defined and a good meta description can’t hurt, but more time
should be spent on quality links and content.
Page Rank
Google employs a technology call Page Rank which measures the
overall importance of a site. This rank is a result of an very
complex equation that draws in information for over 500 million
variables.
A portion of this analysis takes into consideration the quality
of the links both to a page and from it, assigning it a value,
and making the search engine optimization Google uses to rate
your web site even more complex.
About the Author:
Joel Wannamaker has written a number of articles on computers
and software including
Internet Traffic,
PC Computers,
Internet Connection Speed,
In Education Online,
Start A Website,
Affiliate Programs,
Pay Per Click,
Free Search Engine,
SEO Search Engine,
Search Marketing.
Keep a lookout for more of his articles on this website.
Give Me Just The Computer Facts.....
The world has been brought closer together through the use of
the Internet. The exchange of information is so much simpler now
than it ever was before. As such information is passed, there
are certain needs when it comes to finding the information you
want. SEO software is one such mechanism.
SEO is an abbreviation for Search Engine Optimized or Optimization.
It is the keywords you use when you type into a search engine.
If you are a business owner, you need to get more visitors to
come to your website. Specialized software helps achieve this
through using SEO phrases.
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