Social Marketing Computer Software Web Tips Guide
Social Marketing On Major Networking Sites
By Christine Wales
Business marketing on the new social media websites is becoming
the thing to do, for many corporations. But they need to be cautious
and do the job right, or their reputation could suffer.
Social marketing on the major networking sites is going to involve
a different sort of approach than the old advertising campaigns
once did. These social networks are exactly what that phrase implies:
a network of equals, conversing and relating to each other.
Talking And Listening To Customers
Any business setting up shop on one of these sites will need
to review your options and be prepared to draw customers into
the process, talk to them, and even more important, listen to
them.
As a simple example, let's say a company's social media strategy
is to set up a Facebook Fan Page, a blog, and a Twitter profile.
Posting Updates, Notices Of Events And Surveys
Facebook allows the company to post updates about services, but
is also a place where it posts notices of events and surveys,
and asks questions like, "How would you like this kind of
product?" or "How should we accomplish this goal?"
As people become fans of the company, their own friends are notified,
and some follow them there. They engage with the company and each
other, and the page becomes a social marketing website with the
fans often doing as much promotion as the company.
Reviews Of Products And Services On A Blog
A blog, including the occasional video blog, allows the company
to do reviews of its products or services, while other posts are
written to discuss the general use of these products, or the trends
in the industry.
As long as there is ongoing valuable information here as well
as self-promotional material, people will keep returning. If the
company also sets up a Flickr photo site to showcase its products,
then this social marketing tool could allow customers to send
in their own photographs of these products as they are being used.
These photos can be linked to in blog posts on Facebook or on
Twitter.
On Twitter, this emphasis on two-way conversation takes on new
meaning. Social marketing on this site involves the company blogger
being prepared to converse with any customer or potential customer
on the spot.
Getting To Know Customers As People
It will also involve getting to know these people as people,
and not just as customers. But most of the new social media sites
involve this process to some degree. A corporate social media
plan is going to launch the company into a whole new relationship
with the constituency it hopes to serve and profit from.
Only if a company takes this fact seriously will it succeed at
reaching those whom it wants to reach.
About the Author:
Christine Wales has written a number of articles on Social Networking,
Computers, Software, Web Design and Online Shopping including
Facebook Proxy,
Social Media,
Advertising Online,
Online Shopping,
Website Design.
Keep a lookout for more of her articles on this website.
Give Me Just The Social Media Facts.....
How can social media websites help me personally?
Are you looking for new friends or have lost
touch with friends from the past? Then social media websites can
work well for you personally. They are great ways to keep in touch
with family, friends and even potentially new friends.
No longer do you have to hit the streets
or join organizations locally in order to connect with people
socially. The internet and websites can do this for you. It is
very easy to find groups and forums that support your interests.
And if you happen to have a business that needs some social networking
connections…you are already set.
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