Social Media For Social Good Computer Software Web Tips Guide
Social Media For Social Good While Helping Businesses And Their Customers
By Christine Wales
Big business social media strategies are forcing corporations
to expand their ideas beyond concerns of profit alone. But as
you might expect, it’s not that this move is happening just out
of the goodness of their hearts.
Rather, the nature of social media itself is creating a change
in how businesses as well as people view the world. When any business
policy doesn’t result in benefits for the general public, this
soon becomes obvious as people bring the information to light
in their social networks. This means that corporations are now
learning to use social media for social good rather than just
for their own self interests.
An Uprising On Social Websites
During the summer of 2009, a business marketing move of www.amazon.com
prompted an uprising on Twitter, Facebook and other social websites.
Buyers of an ebook version of George Orwell’s book, "1984,"
suddenly found the file deleted from their e-readers (Kindle)
without warning.
Amazon said this particular version had not been authorized.
The uproar on the social websites prompted discussions about whether
purchased ebooks belong to the purchaser, as paper books do, and
how people can trust electronic booksellers in the future.
Customer Values
The ultimate result will be more clarity on property rights,
and perhaps a limitation on such heavy-handed policies in the
future. This is a small example of using social media for social
good.
This is the first important change. Social media today is teaching
corporations exactly what their customers’ value and woe to those
businesses if they try to give the customers something else.
Shifty Companies Are Exposed Quickly
Because, secondly, social media is also making it possible for
people to discover very quickly when a company is trying to be
a bit shifty or if their track record isn’t all it should be.
But this also means that businesses themselves have a way of
using their corporate social media for the greater good of society,
and can also review your options and use the new methods to publicize
when they are cleaning up their act in some way.
Most social media platforms were originally devised just to connect
people who wanted to be friendly and chat about similar interests,
but as they learned they could use social media for social good,
the nature of those connections expanded immeasurably.
Customers And Companies Helping Each Other
Some of the interactions became political, as people worked to
effect great changes, and other connections became informational.
Social media today is helping businesses and their customers get
to know each other as well.
In the end, as corporations recognize what people’s true values
are and adapt to them, this is only going to do the world good.
About the Author:
Christine Wales has written a number of articles on Social Networking,
Computers, Software, Web Design and Online Shopping including
Facebook Proxy,
Social Media,
Advertising Online,
Online Shopping,
Website Design.
Keep a lookout for more of her articles on this website.
Give Me Just The Social Media Facts.....
What are some good examples of social media?
The social media sites that immediately come
to mind are some of the most popular websites today. Sites like
Facebook, MySpace and Twitter. There are also countless websites
and chat boards that help people connect with each other no matter
how great the difference.
Any avenue that allows people to socialize
together without necessarily being in the same proximity is social
networking at its best or worst as it can bring out different
personalities in people.
But the open forums do give people chances
to expand their thoughts, business and personal or political agendas.
Even the 2008 United States Presidential election relied on social
networking sites to get their political platforms out to the public.
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