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Social Media Websites Abused By Large Corporations
By Christine Wales
Businesses clearly need to engage in social media and blog marketing,
since the social networks are more and more where potential customers
are to be found. Yet these companies must exercise caution as
they try to connect with these customers on social media websites.
The nature of these networks is that people relate to each other
as equals, often conversing person-to-person, and treating each
other with more personal respect. This hasn't been a strong point
in companies' previous big ad campaigns, but it's something they'll
have to learn if they want to be successful.
A Barrage Of Self-Promoting Announcements On Twitter
As an example of bad tactics on social media websites, take a
few instances of the behavior of some marketers on Twitter. They
induce many people to "follow" them, and then reward
followers with an endless barrage of self-promoting announcements,
like Twitter is a forum for non-stop press releases.
Not once do they actually engage their followers as people, but
obviously regard them as a captive audience to preach about their
company. Rather than being a good means of social media optimization
for those marketers, this tactic prompts their followers to stop
following and block them, and never listen to them again.
Trolling For Keywords
Another mistake is called "trolling," and it occurs
in two ways. The first is where a big business social media account
is set up on Twitter to do constant searches for keywords relating
to that business.
If anyone makes a tweet containing those keywords, then the account
sends a "bot" (short for robot) that responds with an
advertisement for the company's product on that person's page.
Such bots are universally abhorred.
In the other form of trolling, someone clearly regards social
media websites as a means to funnel individuals indiscriminately
into a company's arms. If a Twitter account follows someone, who
then notices that the same account is following ten thousand other
people but has made only one or two tweets, it's clear that this
account is not designed for genuine, personal interaction.
Potential Customers Should Be Treated As Important People
Businesses must review their options and simply can't use such
tactics as part of their social media policies and expect to get
anywhere. Behaving like this on social media websites like Twitter,
Facebook, and so on only confirms to potential customers that
they are not important to corporations as people, but only as
wallets to be drained.
It's only by dropping the more traditional, blaring styles of
advertising and dealing with people on these social networks as
real people that any social media marketing policy will bring
in positive results.
About the Author:
Christine Wales has written a number of articles on Social Networking,
Computers, Software, Web Design and Online Shopping including
Facebook Proxy,
Social Media,
Advertising Online,
Online Shopping,
Website Design.
Keep a lookout for more of her articles on this website.
Give Me Just The Social Media Facts.....
What is social media?
For many, many years there was a limit on
media outlets and the information that people received. Prior
to this revolutionary way to spread and access information through
the internet and social networking groups, people were given information
from what is now known as industrial media.
This was in the form of newspapers, television,
and even movies. The very term "social media" is a recently new
invention. It has only been in use since around 2004 when several
innovative leaders in technology started coining the term.
As for what it is, it is a way for people
to connect in ways that helps them improve their social standing,
their business contacts or even their personal life. It gives
people the ability to reach a far greater audience than ever before.
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